Case Study: SiderzFlix – Enhanced Multi-Screen Streaming Built on PlayLab

PlayLab

ViserLab successfully customized PlayLab – our powerful On-Demand Movie Streaming Platform – for SiderzFlix.

We integrated Apple Pay for effortless payments and built fully native apps for Apple TV and Google TV. The result is a premium streaming experience that works beautifully on phones, tablets, browsers, and big-screen TVs.

Client Introduction

SiderzFlix is a modern on-demand movie and TV series streaming platform offering thousands of titles, free previews, premium subscriptions, high-quality playback, and a clean Netflix-style interface.

The platform already had strong web and mobile support, but the client wanted to make payments faster for iOS users and bring the full experience to living-room TVs.

Key Challenges

  • No Apple Pay support → iPhone and iPad users faced extra steps during checkout, leading to higher cart abandonment.
  • No native apps for Apple TV or Google TV → viewers couldn’t enjoy comfortable big-screen streaming with remote-friendly navigation.
  • Existing multi-device support was good, but lacked the seamless TV experience that modern users expect.

Project Goals

  • Add Apple Pay for one-tap, secure subscriptions and rentals on iOS devices.
  • Launch native, optimized apps for Apple TV (tvOS) and Google TV (Android TV).
  • Keep full synchronization with the main PlayLab backend (user accounts, watch history, subscriptions, content library).

Solution Strategy

ViserLab delivered a complete upgrade package:

  • Apple Pay Integration
  • Native Apple TV App (tvOS)
  • Native Google TV App (Android TV)

All built on top of the existing PlayLab web + mobile foundation.

Execution & Deployment

We worked in short sprints with regular client testing and feedback.

  1. Apple Pay Integration Connected Apple Pay directly through Stripe (with full Apple Merchant ID setup). Users now pay with one tap using Face ID / Touch ID on iPhone, iPad, and Safari. Instant confirmation, full PCI-DSS compliance, and support for subscriptions + one-time rentals.
  1. Apple TV App Developed a native tvOS app using SwiftUI.
    • Siri Remote optimized navigation (focus engine, big buttons, voice search).
    • Full playback controls, recommendations row, watchlist, profiles, and AirPlay support.
    • Same login and content sync as mobile/web.
  1. Google TV App Built a native Android TV app using Jetpack Compose for TV + Leanback.
    • D-pad & remote-friendly UI, Google Assistant integration.
    • Beautiful home screen with trending rows, easy browsing, and seamless video playback.
    • Published directly on Google Play Store for easy discovery.

All three platforms (web, mobile, TV) now share the same backend, user data, and content library.

Performance Results

After launch:

  • Apple Pay now drives over 40% of new subscriptions (huge drop in checkout friction).
  • Smart TV apps achieved strong downloads and daily active users within weeks.
  • Average watch time on TV is 2.5× longer than on mobile.
  • Overall platform retention increased by ~30%.

Client Testimonial

“ViserLab delivered exactly what we dreamed of. Apple Pay made payments effortless, and the native TV apps look and feel professional. Our users love watching on the big screen now. The team was fast, communicative, and went above and beyond. Highly recommended!”

– Team SiderzFlix

Business Growth & Impact

These customizations helped SiderzFlix:

  • Boost conversion rates and reduce payment drop-offs
  • Reach a much larger audience on smart TVs
  • Increase user engagement and watch time dramatically
  • Position itself as a truly multi-platform premium streaming service

PlayLab once again proved how flexible and powerful it is when tailored for real-world streaming businesses.

Ready to launch your own Movie streaming platform?

Get PlayLab now → PlayLab – On-Demand Movie Streaming Platform

Contact us for custom TV apps, payment gateways, mobile apps, or any other features.

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