Case Study: Tanzatube – Local Mobile Money Payments with AzamPay on ViserTube

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ViserLab successfully customized ViserTube – our powerful Online Video Sharing Platform – for Tanzatube.

We integrated AzamPay, Tanzania’s leading local payment gateway, so users can now pay instantly with mobile money (M-Pesa, TigoPesa, Airtel Money, Halopesa, AzamPesa), bank transfers, and cards – all in Tanzanian Shillings (TZS). Pay-per-view videos, subscriptions, and monetization payouts are now faster, cheaper, and truly local.

Client Overview & Business Background

Tanzatube is a fast-growing Tanzanian video-sharing platform featuring Bongo movies, Nigerian dramas, shorts, documentaries, comedy, education, travel vlogs, and more.

Creators upload HD videos, viewers watch for free or pay-per-view (such as TZS 100 per episode), and the platform already has strong monetization tools. But local payment options were missing, causing friction for Tanzanian users who prefer mobile money.

Challenges the Client Was Facing

  • Most international gateways were slow, expensive, or unsupported for Tanzanian mobile money.
  • Pay-per-view purchases had high drop-off because users couldn’t pay easily with Airtel Money, Tigo, M-Pesa, etc.
  • No real-time callbacks or instant confirmation for video unlocking.
  • Creators waited longer for earnings payouts.

Project Goals & Expectations

  • Add AzamPay as a native payment method.
  • Support one-tap mobile money checkout for pay-per-view and future subscriptions.
  • Enable instant video access after successful payment.
  • Use AzamPay callbacks for reliable transaction handling and creator payouts.

Solution Provided by Our Team

ViserLab added full AzamPay integration on top of ViserTube’s existing 30+ payment gateways:

  • AzamPay MNO Checkout (mobile money)
  • Bank Checkout & Card support
  • Checkout Page generation (redirect + seamless)
  • Real-time callback handling
  • Automatic video unlock & earnings credit

All in TZS with zero extra fees for users.

Implementation Process & Workflow

We followed the official AzamPay developer docs and completed the integration in clean agile sprints:

  1. Registered merchant app & obtained API credentials.
  2. Added AzamPay as a selectable gateway in ViserTube’s admin panel.
  3. Implemented token generation + MNO/Bank checkout endpoints.
  4. Built secure callback URLs to instantly unlock purchased videos and credit creator earnings.
  5. Added fallback to other gateways if needed.
  6. Tested end-to-end with sandbox → live environment.

No downtime. Fully responsive on mobile (where most Tanzanian users pay).

Results Achieved After ImplementationAfter launch:

  • Pay-per-view conversion rate increased significantly.
  • Mobile money now accounts for the majority of purchases (expected in Tanzania).
  • Instant video access after payment → zero frustration.
  • Creators receive earnings faster via AzamPay disbursements.

Client Testimonial & Feedback

“ViserLab made AzamPay integration smooth and professional. Our Tanzanian users can now pay with their preferred mobile money wallets in seconds. Purchases are up, support tickets about payments are down, and everything just works. Excellent team!”

– Team Tanzatube

Overall Business Impact

With AzamPay live:

  • Higher revenue from local users
  • Lower payment fees compared to international gateways
  • Stronger creator retention (faster payouts)
  • Positioned Tanzatube as the go-to video platform for Tanzanian content creators and viewers

ViserTube once again proved how easily it adapts to any market with the right local integrations.

Ready to launch your own YouTube-style video platform with local payments in Tanzania or anywhere else?

Get ViserTube now → ViserTube – Online Video Sharing Platform

Contact us for custom payment gateway integrations, mobile apps, or any other features.

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